The first 100% protein-based sweetener on the European market, born from Italian research by NH2 Tech Srl and brought to Italy under exclusive distribution by Italprotein Srl. Zero sugars, zero carbs, zero artificial colours. For cafés, pastry shops and every moment of authentic sweetness, even at home.
Diabetics, athletes, low-carb diets, the protein trend: the sugar-conscious consumer market is growing fast. With Proamina® you can offer one product line that satisfies everyone, with no compromise on taste, texture or leavening.
Each It's Not Sugar™ sachet contains 4g of Proamina®, the ingredient patented by NH2 Tech Srl: pure amino acids obtained via a proprietary blend. Elegant on the counter, revolutionary in the cup.
Every day, millions of consumers look for a more conscious option at the café. With It's Not Sugar™ you offer the answer: a 100% protein-based sweetener that doesn't compromise taste or foam, suitable for athletes, coeliacs, people watching their blood sugar, and anyone making more informed dietary choices.
The protein nature of Proamina® opens interesting prospects for milk micro-foam. Internal studies by NH2 Tech Srl indicate that the amino acids may interact positively with milk proteins during steaming.
According to internal studies by NH2 Tech Srl, Proamina®'s amino acids may interact with milk proteins during steaming, potentially contributing to a more structured and persistent micro-foam. The result observed in internal tests is a cappuccino with good foam stability, without the caloric load of sugar.
Source: internal sensory studies by NH2 Tech Srl. Indicative results, may vary based on milk type, steaming temperature and barista equipment.
The It's Not Sugar™ dispenser is designed to look great on your café counter. Elegant design, automatic sachet dispensing, unmistakable red colour. Included with your first order.
Available in 15 kg bags for pastry labs, gelato shops and bakeries. Proamina® replaces sucrose in all preparations without altering texture, colour or leavening. A choice that turns your desserts into inclusive experiences.
The sugar-conscious consumer segment is growing. Diabetics, athletes, low-carb dieters and protein trend followers actively seek shops offering healthy, delicious alternatives. Proamina® lets you serve everyone without creating separate product lines.
You don't have to wait for the café to enjoy the sweetness of Proamina®. Bring it to your kitchen: in your morning coffee, yoghurt, weekend cake. Zero guilt, maximum pleasure.
Proamina® behaves like sugar in most recipes: same volume, similar behaviour in cooking. Substitute 1:1 in any recipe you love, adjusting sweetness to taste if needed.
The global sugar alternatives market exceeds $20 billion and is growing at double-digit rates. You're in the right place at the right time. Source: Mordor Intelligence Sugar Substitutes Market Report, 2024.
Italian patent & international PCT by NH2 Tech Srl · Proamina® trademark registered. The first 100% protein-based sweetener on the European market.
Internal NH2 Tech studies indicate interesting interactions between Proamina® amino acids and milk proteins during cappuccino steaming.
From a patented amino acid blend. Vegan, Gluten Free, Non-GMO, no declared allergens. EU Reg. 1334/2008 compliant.
The "no sugar added" segment is growing at double-digit rates in Europe. Sugar tax evolving across many EU countries. You're already ahead of the competition. Source: Innova Market Insights, 2024.
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